I often talk about how emailing marketing is THE most lucrative and important part of your website. Before you try to get Facebook “Likes” or Twitter “followers” you should focus on developing your list above all else.
As you begin to develop your list, though, it can begin to get cluttered like anything else. This would be fine, except a clean email list will save you a lot of money.
This article will uncover the dirty secret that email marketing software companies don’t want you to know and teach you a lesson in mailing list maintenance which will save you a lot of money while keeping your email list as trim as possible.
It’s no secret that premium email software providers charge more money for the more subscribers whom you have on your list. The more subscribers you have, the more money it costs to upkeep your list.
What IS a bit of a nasty secret is that people who don’t even RECEIVE your emails count as subscribers according to email marketing software companies. Confused?
Say that someone subscribes to your mailing list. They opt in and receive a handful of emails from you. They decide that they don’t want to be on your mailing list anymore and unsubscribe. This happens all the time, and you would assume that that person would be taken off of your mailing list.
Believe it or not, they STAY right there and are counted as another subscriber even though they’re clearly not receiving your content. So if your total number of subscribers PLUS unsubscribers together equal enough to put you into the next payment tier with your email software company, you’ll be paying in that next tier for people who aren’t currently receiving your emails.
Most webmasters don’t realize this. Imagine having a mailing list in place for 5 or even 10 years. Think of all of the people who would subscribe then eventually unsubscribe in that time. If you promote your mailing list properly, you could amass unsubscriber numbers in the thousands, ten thousands, or even more in that time.
If you consider that that combined total could push you well into the highest tier and you’re paying $50 more each month because of those unsubscribers, this easily is costing you thousands of dollars extra over the period of a few years.
This is why mailing list maintenance is important for getting and keeping a clean email list. Luckily it’s simple enough to remove these unsubscribers from your list while you are logged into your account. Performing mailing list maintenance like this every few months is important as a result.